• 27 percent of study participants plan more travel budget for their 2024 vacation
  • To minimize vacation spending, 47 percent want to save on accommodation
  • WhatsApp and postcards are the most popular channels for vacation greetings

Berlin, 06.11.2023 – Despite inflation and rising energy prices, many Germans are planning a more expensive vacation than before. This is the result of a recent survey by the postcard app MyPostcard and YouGov. The study also investigated which channels vacationers prefer to use to send vacation greetings. The result is surprising: after WhatsApp, the classic postcard is still the most popular.

As part of the study, 2,048 men and women aged 18 and over were surveyed on the subject of vacations. The result on future travel planning is particularly striking: 27 percent of those surveyed said that their vacation for 2024 will be more expensive than in previous years. For more than a third, the budget will remain the same. Only 10 percent plan to spend less money in the coming travel season. To save money, almost half will book inexpensive accommodation, 30 percent will choose to vacation in Germany or will not fly, and about one-fifth of savers want to conserve vacation funds by taking a low-cost package or last-minute trip.

Vacation pictures remain digital or even unused

Nowhere are so many photos taken as during a vacation. Vacationers want to capture the special time and different impressions so that they can look back on this time after their time away and when they get home. However, the reality is different: 42 percent of the study participants archive their pictures digitally and at the same time 40 percent of the respondents state that most pictures remain unused on the cell phone, camera or memory card. Thus, what were once unique keepsakes become insignificant megabytes filling up storage space. Just under 20 percent create a photo book, frame some of the photos or print photo prints. Fully 10 percent take no vacation photos and keep the moments only in their memories. 

Postcards as a way of expressing delight 

There are other ways to share vacation impressions: For 38 percent of those surveyed, sending postcards is an integral part of their vacation. The motivation for this varies greatly. For 46 percent of respondents, it is important to please friends and family with haptic vacation greetings. Out of tradition and nostalgia, 28 percent of respondents reach for pen and postcard. 20 percent simply love to share their travel experiences with others and cite this as the most important motivation for sending vacation greetings by post. The simple joy of writing cards is a reason for 14 percent to send a postcard with personal greetings. Incidentally, 18 percent of those surveyed state that they prefer to bring the postcard directly with them and not throw it in the mailbox, as they are concerned solely with the physical memento of the vacation. 

For all travelers who find it difficult to write on postcards, are uncreative or can’t find the right words, the study delivers welcome news. Although personal words on a postcard are important to 41 percent of the study participants, a short greeting is sufficient. 21 percent attach great importance to an individual message that can be used to describe experiences and express feelings. Some do not pay attention to the choice of words at all: 12 percent only pay attention to the motif and for 10 percent it is only important that the card arrives. 

Über MyPostcard

MyPostcard ist Deutschlands erfolgreichste Postkarten-App und ermöglicht es, per Smartphone von überall, eigene Fotos als echte gedruckte Postkarten zu versenden. Mit über 70.000 Designs verfügt das Unternehmen außerdem über das weltweit größte Postkartenangebot und bietet neben Post- und Grußkarten auch Audio- und Videokarten an. MyPostcard kümmert sich mit Hilfe eines internationalen Druckerei-Netzwerkes um den Druck, die Frankierung und den weltweiten Versand der personalisierten Postkarten. Das Unternehmen mit Sitz in Berlin und New York wurde 2014 vom Designer und Serial-Entrepreneur Oliver Kray (CEO) gegründet und ist inzwischen mit sechs Millionen Downloads erfolgreich in der E-Commerce-Branche tätig. 35 Mitarbeiter:Innen arbeiten heute im Unternehmen. MyPostcard unterstützt weltweit verschiedene soziale Projekte wie u.a. Amnesty International, All-Out.org, Terre des Femmes sowie in der Vergangenheit die Aktion #FreeDeniz in Kooperation mit N24 / Axel Springer.

MyPostcard verfügt über eine namhafte Liste an Partnern, zu denen u.a. die Deutsche Post, Haribo, adidas, Google und TUI zählen. Im Ranking der Financial Times zählt MyPostcard zu den Top 1000 Fastest Growing Companies in Europa. Im Bereich E-Commerce belegt das Unternehmen europaweit Platz 19. Im dritten Jahr in Folge erhielt MyPostcard außerdem den Deloitte Technology Fast 50 Award 2021 und belegt im Ranking Platz 37. Zudem wurde das Unternehmen mit dem goldenen Stevie Award in der Kategorie Unternehmen des Jahres und mit dem begehrten Licencing International Award ausgezeichnet. Bei den 8. jährlichen 2021 International Best in Business Awards gewann MyPostcard in der Kategorie “Heightening Awareness and Publicity Campaign of the Year / COVID-19-related Information” Gold Globee® für die Kampagne “Eine Million Postkarten #fürmichfüruns”. Die MyPostcard App steht kostenfrei im Appstore (4,7 Sterne), Playstore (4,1 Sterne) und und Huawei App Store (5,0 Sterne) zur Verfügung . Die App ist aktuell weltweit in acht Sprachen verfügbar.

Weitere Informationen finden sich unter http://www.mypostcard.com/.

Für weitere Informationen und Rückfragen:

Marisa David
MyPostcard.com GmbH
Hohenzollerndamm 3
10717 Berlin
Tel.+49 170 3425691

Lilia Jäger-Köberl
Wilde & Partner Communications GmbH
Franziskanerstraße 14
81669 München
Tel: +49 89 17 91 90 – 592

Here you will find the press release as a PDF document:

Press Release – tourismstudy 2023

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